In my opinion this ad is ineffective, I chose this ad because it is an ad for some Dodge car seeing as from the picture I don't even know what model it is. The only aspect of advertisement the picture gives is visual, theres no information, stats or pricing. This is a bad move by Dodge because for most people purchasing a brand new car is a big deal, and all this ad seems to offer is humor. Personally I think this ad would sell more photocopiers then cars.
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