Ok so we all know Wrigley’s Extra is a healthy option compared to common confectionary choices and that’s what Wrigley’s are going for. Extra’s biggest selling point is that the consumer wants fresh breath and a healthy mouth, let’s face it who doesn’t? So my next step in research is how they get that across and in this case with the packaging. To do this I have bought a pack of “Wrigley’s Extra Peppermint Sugarfree gum” and after looking inside and out I have found a lot of this advertisement (more than you would think). I have taken photo’s of the packaging to show just how much emphases on dental heath there is, see below.
Good research mate.
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