2. Negative Advertisement Back in 2006 "CBS Television announced that it will start etching ads for its new fall programming on about 35 million eggs." I think this form of advertisement is completely wrong, firstly eggs are a product that have nothing to do with television, the advertisement will also be broken and thrown out within seconds of it's use, and most of the shows advertised on these eggs are shown late at night around 8:30pm and eggs are usually a breakfast style of food. So even if the audience read there eggs then after a days work they would probably not remember what was written on there breakfast.